Who can apply for a license?
Any global wine producer can apply for licensing.
What is in it for South African wine producers?
Licensed wine producers will have the rights and opportunity to produce a unique new range of distinctive and competitive “healthier option (category) wines”. Value-adding propositions include:
- Added Preservative Free wines
- No Added Sulphur wines
- Lower Alcohol / Lower Kilojoules wines
- Improved wine quality and added wine protection
- Access to a regular supply of packaged Red Dawn Tannins and/or toasted indigenous wood chips for use in the wine making process
- The ability to charge a justifiable premium for the unique globally patented wine range
- Patent protection in 83 jurisdictions worldwide
- Fair and reasonable royalty fees
Who can I contact for more information?
What does global patent protection mean for licensed wine producers?
Licensed producers have an opportunity to participate and share in an established patent with scientifically proven concepts that permits licensed producers to trade (for the lifespan of the patent), in patented jurisdictions, to the exclusion of ‘un-licensed producers.
Who is Red Dawn IP Holdings (Pty) Ltd?
Red Dawn IP (Pty) Ltd is a private company incorporated under the laws of the Republic of South Africa under company registration 2012/097097/07, with registered address at c/o Audacia Wines, R44 Highway and Annandale Road, Stellenbosch, 7600, Western Cape Province, South Africa.
What has Red Dawn patented?
The Red Dawn patent allows licensed producers to utilise Rooibos and Honeybush tannins/extracts in the production of wine, beer and cider. This novel and inventive protected alleviates the need to use chemical additives or preservatives in order to create numerous natural preservation, health and taste benefits.
Where can one find a copy of Red Dawn’s first patent?
A link is available on this website to Red Dawn’s PCT patent application (see “Patent User” section), which is substantially similar to other patent applications filed around the world in countries also listed separately in this website. Any reasons for differences (if any) depend on each country’s particular requirements which do not affect the identity and scope of the patented invention.
What is Red Dawn’s intention with its IP?
Red Dawn intends to use its innovative Rooibos/Honeybush IP and future patentable innovations to advance the South African economy by generating value and uplifting stakeholders within the Rooibos and Honeybush farming communities. We intend to create a competitive advantage by being a force for good for producers who use the patented products to create natural/healthier option brands within the beer, wine and cider categories.
Why does Red Dawn want to share its IP with other South African companies, why not all producers throughout the world, surely there is much more profit for Red Dawn in global licensing?
The directors and shareholders of Red Dawn believe in and are committed to an ‘Ubuntu’ business model, which means 'humanity to others' and 'I am what I am, because of who we all are’. Our business model is centered on purpose and values that determine our reason for existence. Our real purpose can only be fulfilled through sharing of our global IP with other South African producers, being the best possible way to unlock sustainable growth in the South African beverage industry for the benefit of all South Africans.
What is Red Dawn’s purpose driven business model and why do it?
Red Dawn is primarily a purpose and benefit-driven IP business. We recognise that we have a unique opportunity through the application of the patent to create a differentiated and competitive advantage in the wine, beer and cider categories globally. The benefit needs to reach into the Rooibos/Honeybush farming communities to uplift and improve the lives of those working in this environment. Our purpose, principals and values will be applied throughout the life of the business in order to enhance value, create and promote a sustainable ecosystem within these farming industries in South Africa.
Red Dawn’s wish is that global beverage producers around the world utilise the unique benefits of the Red Dawn patented tannins and extracts in order to create distinctive and competitive advantage for their brands. This patent provides unique natural benefits to producers with the opportunity to create preservative free propositions in a world where health and wellbeing is become such an important social trend.
What is in it for producers?
Wine producers have an opportunity to participate and share in an established patent protection originating from the IP innovation. This protection permits licensed producers to trade (for the life of the patent) in patented jurisdictions to the exclusion of unlicensed producers. This protected market space ensures that licensed producers have the opportunity to generate competitive advantage and incremental value competing with those that do not participate.
What patent user fees are payable if a producer wants to share in the patent?
An upfront, once-off minimal licensing fee is payable, plus a reasonable ongoing royalty fee thereafter. The arrangement is similar to existing licence contracts that already exist in business today where companies produce products under licence across many industries.
What about the obtaining of Bioprospecting Commercialisation Permits from the South African Government in order to be able to use indigenous material in the making of commercial products?
Red Dawn is currently engaged in the application process with regard to obtaining the necessary Bioprospecting permits. We will keep all licensed producers fully informed of progress made and requirements in order to also be compliant with the Bioprospecting Act. Information with regard to Bioprospecting, the Act and acquiring of the necessary permits and how to comply with the Act can be found at: Bioprospecting regulatory framework guideline
Is Red Dawn involving and informing other South African stakeholders?
Red Dawn is currently engaged in an ongoing process of sharing with as many stakeholders as possible, being all departments of the South African Government, DTI; Liquor Board/SAWIS; Vinpro; the South African Beverage Industry (wine, beer & cider); Rooibos/Honeybush Industries; Research Institutions; University of Stellenbosch, ARC-Infruitec, DM Kisch Inc, etc. and anyone who can contribute to the process of ensuring we can build a unique protected alcoholic beverage category for the benefit of all South Africans.
Will beverage producers who have licenses be allowed to use Red Dawn’s trademarks?
Licensed producers will be licensed to use all IP necessary, including trademarks in order to meaningfully participate in the market as part of the license agreement.
Will beverages producers get assistance and guidance in the initial stages of patented beverage production?
Beverages producers will be given starter kits with instructions where and when required. Red Dawn personnel shall make themselves available with the relevant knowledge and information to provide technical advice to beverage producers. Beverages producers will however be encouraged to initially perform small scale beverage trials and evaluations prior to market entry to develop their own unique products, as well as establishing good manufacturing practices.
What about matters relating to the purchase of suitable materials required for the production of the beverages produced under license and ongoing supply?
Red Dawn has arrangements in place relating to the supply and purchase of suitable, quality-driven sources of tannins, extracts and other raw materials required for manufacturing purposes.
How many initial patent applications are pending and in which jurisdictions are they pending?
Final acceptance and grant of about 86 patent applications worldwide are awaited. Some of these applications, such South Africa, have been accepted and is expected to be granted very shortly. To view the patent applications and jurisdictions please see the patent list in the main website.
What will happen if a producer produces patented products without a licensed authority to do so?
Unauthorised or unlicensed use of patented technology in a jurisdiction where the patent subsists will infringe Red Dawn’s patent rights, and it could enforce an interdict restraining such use, for the life of the patent. This is in keeping with the principles that underpin intellectual property, namely an inventor or innovator should be rewarded for his or her innovative concepts and efforts.
Where can one get information in regard to Bioprospecting and the Act?
How critical is the Rooibos industry to South Africa?
It is critical that all producers understand the strategic importance of the Rooibos industry to South Africa, especially if it can be successfully married to an alcoholic beverage industry and exported as a lifestyle category brand, but always in a responsible and constructive manner.
How important is it to protect the Rooibos brand worldwide?
It is critical that the current global image of the Rooibos brand is in no way compromised by irresponsible actions. Instead it needs to be enhanced by all licensees believing in and aligned to a common purpose with a clear vision of promoting the Rooibos brand for the benefit of all South Africans. We will all have to live by and subscribe to the natural lifestyle product category as a common theme, where quality is a non-negotiable component of the products and category offering.
How will the Red Dawn’s IP and future patents benefit licensed companies?
South Africa has local plant material, which currently cannot be grown anywhere else in the world. The Red Dawn commercialisation footprint will translate to at least 83 jurisdictions, which means that there are 83 potential markets where freedom to compete in a market space cleared of direct competition. A patent protected product is the business case licensed beverage producers will have in order to translate Red Dawn’s unique innovations into commercial gain.
- The unique benefits that global patent control brings to licensed beverage producers by being able to operate in 83 jurisdictions cleared of unlicensed competition.
- The need for producers to become part of building the unique lifestyle alcoholic beverage category value proposition, by subscribing to a common theme of a ‘natural, healthier alternative beverage category option.
- Ensuring that the quality of the tannins, extracts and other wood derivatives used in production of beverages produced under license is not to be compromised and remains of the highest quality.
What do the South African Government and other industry players think about Red Dawn sharing its IP with global beverage producers?
Red Dawn is in the process of engaging government and industry players in regard to creating and promoting a natural lifestyle alcoholic beverage category, as well as ensuring that through its IP licensing process that the integrity of the global Rooibos and Honeybush brands are protected and promoted in a responsible way. Especially when it comes to promoting South African’s unique range of alternative and natural lifestyle alcoholic beverage category options globally. To date all stake holders approached, without exception, are excited about the possibilities of the patent opportunity.
Why only allow NSR Tannin added wine to be packaged in South Africa and not allow patented bulk NSR Tannin wine to be exported as well?
After consultation with relevant stake holders it was agreed that no patented wine will be allowed to be exported out of South Africa in bulk. Of the 980 million litres of wine produced in SA in 2014, only 254 million litres was certified packaged wine. So in keeping with Red Dawn’s stated purpose and in the best interest of the South African wine industry, it is quite obvious that the focus needs to be on growing our South African pool of 254 million litres of certified packaged wine by using the patented range of “RSA indigenous wine” products.
|Some facts to take note of:
|World Wine Production 2014
||27 billion litres
|SA Total Wine Produced 2014
||980 million litres
||471 million litres
||509 million litres
||255 million litres
||254 million litres